CASE
1
Case
2 l Case
3 l Case 4
With a proven track
record, Skarrow Associates has broken new ground for a number
of clients. The following are case studies of successful client
interactions.
Problem:
How to solve communication and productivity problems, given
foreign competition, and faster turn-around time.
Due to staff
resistance, a self-described old line textile manufacturer
had difficulty developing a market-driven corporate culture. The
company was involved in niche marketing, with a business requiring
myriad dye and set-up runs and swift turnaround.
With its marketing office in New York and its manufacturing department
in the South, the company's managers had to deal with different
regions and populations. Communication and rapport between marketing
and sales, customer service, and manufacturing were virtually
non existent. Reporting lines were strained, and staff performance
was lackluster at best. Due to these factors the company's bottom
line had seriously eroded over the course of a decade, and no
improvement was in sight.
Solution:
A
fun to play simulation based on thorough research
To combat
decreased productivity, morale, and market share, Skarrow Associates
designed a board game in which trainees managed a fictitious company
similar to their own. Through a team-based approach using a board,
dice, and playing cards, the simulation familiarized participants
with the gamut of steps needed to complete a sale.
This creative training method, originally designed for 1,000 managers,
was played by many more participants, ranging from the divisional
president to plant supervisors. The project was such a success
that the manufacturer has modified the game for another company
division.